Because if my support emails about Kindle 3 support are any indication, Amazon is selling a lot of these. And at that price, it’s no wonder: $140 is barely more than many iPad cases. Amazon is clearly sending a message to the market: “We’re not competing with the iPad. You can buy both if you want.” The iPad can do a lot more, but people that claim that it’s “killing” the Kindle are clearly not Kindle owners. Buy an iPad if you want to browse the internet, play music or video, check your email, or launch flaming peas at zombies. But when you want to settle down and read a book, the Kindle is a much better choice.