“I believe that part of the Vevo agreement is that UMG gets to “pull” videos of its own artists from YouTube for the purpose of putting them on Vevo. That’s the intention anyway. I know when Vevo launched, that was part of the deal. All the YouTube videos of UMG artists magically jumped over to Vevo. So, I’m guessing that UMG basically used this loophole, which was supposed to be about taking videos off YouTube for the purpose of putting them on Vevo, and realized it could just “take the videos off YouTube” as long as they had UMG artists in them, without ever putting them up on Vevo.”