FWIW - Facebook serves an obscene amount of data — for example, they are the largest photo site out there. “Auction-style bidding for lowest cost delivery of content” would probably save them tens of millions of dollars a year, at minimum. Not to mention that getting enough bandwidth is a barrier to scaling their business. For a case study, look at how much time and money Google puts into buying bandwidth (both dark fibre and, i bet, through real-time auctions). The scale of Google’s content delivery network is probably the difference between deadly and decent margins at YouTube. It’s not glamorous, but if Facebook wants to compete at Google’s scale, it’ll need cheap bandwidth, and auction-style bidding on content delivery gets them that.
Interessanter Kommentar auf Mark Zuckerberg Really, Really Wanted to Work With Sam Lessin | Peter Kafka | MediaMemo | AllThingsD
Das ergibt Sinn.
