“If I’m adding a movie to my Netflix queue, I’ve already decided not to buy the DVD. I’m adding it because it looks mildly interesting and I’d like to watch it sometime. If I can’t add it to Netflix, I’ll just forget about it and probably never see it.”

Müsste mal jemand für Deutschland untersuchen. “The data shows that Net­flix appears to be miss­ing the Flix part of its name when it comes to stream­ing, as it offers only 5 of the top 100 box office win­ners of 2011. By com­par­i­son, pay-per-view seems to be doing a bet­ter job at mak­ing top hits avail­able for stream­ing, with the num­bers declin­ing as you go deeper into the list. So top movies seem to be widely avail­able this year (in fact, 64 per­cent of the top 25 movies were avail­able for stream­ing only 9% short of what’s avail­able on more tra­di­tional for­mats like DVD).”

Eine neue Art ‘TV-Sender’.

Produktstrategie ist richtig. Aber die Kommunikationstrategie ist eigenwillig..at best.

Was noch für Netflix spricht: “The company has tremendous, nearly ubiquitous distribution. There are Netflix streaming clients on almost every type of consumer electronics device. There are Netflix clients on every major console gaming platform; you can watch Netflix movies on PCs, Macs, iPhones, iPads and Android devices. Netflix has snuck clients onto a wide variety of Blu-Ray players and digital televisions. The software is simply everywhere, something that none of its competitors can claim. There are at least a half-dozen devices in my house that have software from Netflix; that ubiquity is a huge strategic advantage.”