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Twitter’s Other Growth Problem: Keeping the Users It Already Has | Re/code

"According to people close to the company, Twitter has seen more than one billion registrations to its service over the past seven and a half years. Stack up that figure against the most recent active user number — 241 million — and you’ve got a retention rate somewhere in the mid-20 percent range. Caveat: This billion-plus stat is complicated by Twitter’s massive spam problem and the subsequent purge that occurred last year. But suffice to say, registrations are still high compared to the number of current active users."

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